Since its opening in 2019, the Vagina Museum has been a bold, unapologetic space for education, activism and community, breaking stigmas and fostering conversations that are often overlooked or silenced. Now, without urgent financial support, the museum will be forced to shut its doors and cease all digital activities.
To raise awareness and emergency funds, the Vagina Museum has joined forces with ad agency BBH London to launch a tactical campaign showcasing renowned artwork from British museums; to challenge visitors and funders to get behind the real masterpiece.
“We stand defiant in a world that needs us, even when it does not always want us. This is a critical moment,” explains Zoe Williams, director at the Vagina Museum. “If we do not meet our fundraising target, we will determine how best to use the funds raised, whether to sustain operations for a few more months while seeking longer-term funding or to explore alternative ways to continue our work. But to survive, we need your help now.”
The work is running across London and online from today, March 17, and you can donate to save the Vagina Museum here.
Camila Gurgel, senior creative at BBH added: “The Vagina Museum is doing essential work that no other museum is taking on. Yet, while they struggle to secure funding for their exhibitions, other London museums receive millions to display superficial representations of the female body. So, we took matters into our own hands – stealing their vaginas to promote ours, and inviting people to a space that truly celebrates the masterpiece that is the real vagina.”
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