Looktwice will serve customers for the first time at its new home in Lower Goat Lane from 10am on Saturday.
The business has moved into the former Elements shop, which closed last November after 27 years in the shopping hub.
“Renovations at our new space are almost complete, so now feels like the perfect time to introduce our name,” a spokesman said.
“This Instagram page (and our new shop) is called Looktwice – the home for all our third-party products and curated finds.
“A brand-new art and design life store, open seven days a week, both in-store and online.
“Set in a beautiful Victorian building in the heart of the Norwich Lanes, we can’t wait to welcome you in.”
The bright yellow store has been piquing shoppers’ interests, with many able to follow the store’s renovation through a peephole cut into the paper covering the windows.
