The Museum of London’s New Logo Is a Pigeon Taking a Sh*t
The Museum of London is in the throes of a major rebrand: it has officially moved out of its iconic City site (which is potentially getting demolished) and is preparing to take over the historic Smithfield meat market. The new location won’t be ready until at least 2026, so, in the meantime, they’re making a few other changes. Firstly, the institution has announced a new name – the London Museum. Secondly, it has unveiled a new logo – a pigeon taking a sh*t.
The new ‘pigeon and splat’ design was created alongside Uncommon Creative Studio to both encapsulate London’s spirit and give the museum a distinct symbol, à la HMV’s Nipper. And though the inspo is sort of… gross, the logo itself is not (see the ‘splat’, which is rendered in glitter). Our two cents? It’s cute!
