The Garden at 550 Madison Hosts First New York City Exhibit of Hedley’s Individually Crafted Three-Quarter Scale Replica Autos
The Art of Aston Martin, Ferrari and Bugatti Now on View
The Garden at 550 Madison Avenue will host New York City’s first Drivable Art Exhibition, showcasing Hedley’s rare, meticulously handcrafted, three-quarter-scale replicas of history’s finest autos.
The exhibit, which features three drivable, electric vehicle recreations of iconic brands including Aston Martin, Bugatti, and Ferrari, will run from Friday, October 25th to Friday, November 1st, from 10 am to 6 pm, in The Garden at 550 Madison Avenue. Hedley Ambassadors will be on-site each day to offer expert insight into the design.
“The 550 Garden is a beautiful location to highlight the extraordinary combination of art, automotive history and craftsmanship on display in Hedley’s creations,” said Hedley CEO / Founder Ben Hedley. “This exhibit will appeal to everyone, from auto enthusiasts to those who appreciate the art of design.”
Hedley stands at the intersection of automotive engineering and art, creating individually crafted, limited-edition three-quarter-scale electric vehicles that celebrate iconic moments in automotive history. The models are designed for display and are fully functional.
“Each piece honors a legendary model, embodying a unique legacy of unmatched elegance and exclusivity,” said Hedley. “This is the true meaning of art on wheels.”
Exhibition highlights include a three-quarter-scale model of the 1924 Bugatti Type 35, the most successful race car of its era, featuring a fully electric powertrain with a top speed of 68kph and capturing the spirit of its racing history with modern driving capability. Also on display is a three-quarter-scale model of the 1957 Ferrari Testa Rossa, renowned for its Le Mans victories, offering a top speed of 80kph and paying homage to Ferrari’s iconic racing legacy.
The 1963 Aston Martin DB5, famous from the James Bond films, is showcased as a two-third scaled model with a rear-wheel-drive electric powertrain, dynamic driving modes, and a top speed of 72kph, embodying the superior design, unmatched elegance and thrill of its full-sized counterpart.
Each of these limited-edition models is created in collaboration with the original manufacturers, utilizing the same materials, paint, and design details as the full-sized cars. The result is a collection of drivable works of art, designed for discerning collectors who appreciate both automotive history and modern engineering.
About 550 Madison
Designed by architects Philip Johnson and John Burgee, 550 Madison Avenue is one of the city’s most recognizable architectural masterworks – a postmodern gem known for its distinctive “Chippendale” curved roof pediment and pink granite façade. The Olayan Group has led a comprehensive revitalization effort of this Landmarked, 850,000-square-foot office tower, including a new half-acre public garden, extraordinary tenant-only club-level amenity and wellness spaces, and extensive air quality and sustainability initiatives. The project transformed the single-tenant tower into a contemporary multi-tenant property that has attracted world-class tenants. Learn more about 550 Madison and its renovation at: www.550madison.com.
About The Olayan Group
The Olayan Group is a family-owned, multinational enterprise with an actively managed portfolio of international investments and diverse commercial and industrial operations. Originating in 1947, the Group today has offices in Vaduz, Athens, London, Luxembourg, Riyadh, Singapore and New York, where Olayan has had a continuous presence for more than 50 years. Investing both directly and in partnership with leading developers, the Group has a diverse real estate portfolio that includes commercial, residential, and mixed-use properties. Learn more about The Olayan Group at: www.olayan.com.
About Hedley
Hedley stands at the intersection of art and automotive excellence, transcending traditional boundaries to craft vehicles that are both luxury collectables and functional works of art created in exclusive partnership with the world’s most elite automotive brands: Aston Martin, Bentley, Bugatti, and Ferrari. Each piece commemorates a iconic model and important moment in automotive history. These limited edition electric vehicles built in three quarter scale embody a unique legacy of unmatched elegance and exclusivity, the pinnacle of art in motion.
